Episode 588 - Authenticity Matters... 'Candidates are smart these days...' With Matthew Lant & David Macciocca

This week on Tapod, we catch up with Matthew Lant – Head of Recruitment and Employer Brand at AFCA, and David Macciocca – Founder & CEO at VideoMy. We dig deep on the AFCA-nites ambassador program, and it’s a ripping example of how an EB program comes to life. From targeting specific candidate profiles to telling stories via real internal employees, the results are amazingly successful. We look at the partnership between AFCA and VideoMy and how that generated results that resonated all the way up to the C-suite. In a world where we rely on third-party technology, AFCA now hires over half of their talent from channels they own themselves.

Thanks to VideoMy for partnering with us for this episode.